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RESUME

Anchor 1
Professional ​
info​​

Art Direction | 15+ year experiences in on-set art direction photoshoot experiences, operating both in-studio and on-location.

Creative Design | Experienced creative designer adept at seamlessly integrating marketing strategies and branding into creative solutions,
from conception to completion.

Project Management |Extensive experience in effectively managing
print and digital projects, ensuring timely delivery through efficient and productive methods.
 

Skills
Work​
experience​

Art Director / Graphic Designer 

SJC (St. Joseph Communication) - Content Division

​2022 - Current

◦ Executed on-set art direction for photography across various projects and national accounts, operating both in-studio and on-location.


◦ Offered designs & creative solutions for a diverse array of print and digital projects, including brochures, catalogs, print signage, sizzle reels, deck presentation and more.


◦ Provided creative services to notable US and Canadian national accounts such as Alphabroder (US), The Brick, Staples Canada, Metro, Egg Farmers
of Canada, Canon Canada, and TD Banks.

◦ Work in collaborated with project managers, account directors, stylists,
and photographers, models efficiently under tight deadlines.


◦ Demonstrated ability to work independently and efficiently under
tight deadlines and in demanding agency environments.

 

 

Layout Designer 

SJC (St. Joseph Communication) - Content Division

​2020 - 2021


Designed weekly print & digital creative flyers for Sobey's national account.

 
Met deadlines in a fast-paced agency environment.

 
Collaborated with copywriters, QC department and Project Manager.

Graphic Project Lead / Art Director 

Ganz Giftware

​2009 - 2020

◦ Designed, oversaw, and executed various print and digital design projects, including 500+ page catalogs, brochures, ads, trade show signages, posters, and invitations.


◦ Art directed photoshoots, developed creative strategies and storyboards, oversaw layout and composition, and attended press approvals at commercial printers.


◦ Oversaw creative direction at photoshoots and collaborated with stylists
and photographers to achieve aesthetic and creative goals.


◦ Worked independently and liaised with internal teams and external suppliers to achieve design goals efficiently.

 

Production Graphic Artists

Ganz Giftware

​2008 - 2009

◦ Adapt creative concepts to assemble and layout pages or spreads
for 500+ pages catalogues. 

◦ Work with project leader/art director, creative director and
 
copywriters to ensure creative integrity and brand consistency
and at the highest quality. 

◦ Review all graphics, layouts and fonts to ensure they are at the highest quality standards.

Work with creative director to designer some B2B marketing materials such as ads, posters and invitations. 

◦ With my outstanding performance, I was promoted to Project Leader / Art Director after 1.5 years. 

Graphic Designer - Freelances Community Volunteer
NAAAP, Non-profit Organization

2008-2009

 

◦ Design and produce monthly advertising materials and all other digital & printed marketing materials to promotion the organization and their special events.

◦ Act as brand ambassador to ensure all designs are within the organization visual identity guidelines.

◦ Manage the organization image and font database.

◦ Work with printing company and approving proofs to ensure all materials for printed in the highest quality. 

PHOTO ART DIRECTION 

IN DESIGN
PHOTOSHOP

ILLUSTRATOR

ADOBE CC
AI

Languages

ENGLISH
CHINESE

Education
​Bachelor of Design Degree
Fashion Graphics & Marketing Communication
(Minor in Business Marketing) 

Ryerson University

​2004 - 2008

 

My education in Bachelor of Design from Ryerson School of Fashion -Graphic Communication and Marketing not only prepare me to have an excellent sense in aesthetic, styles and colours. But this University education also enhance my foundation of design and enrich my graphic design technical skills. In addition, my minor in Business Marketing allow me to understand the importance of Branding and Marketing in every business, that being say, designers and creative professional  will also place the needs of their consumers and clients in minds at the end of the day. 

During this period, I was explore to varieties creative aspect including: graphic design, packaging design and event planning more.

 

Ryerson School of Fashion Events Involvement:

◦ Head of Graphic Design Committee - 2007 Ryerson Fashion Show
◦ Brand Manager/Art Director - 2008 Ryerson Graduating Exhibition

HTML & CSS Certificate
Seneca College

​2014

 

A 1 year course in HTML & CSS to enrich my web design skills in addition to my knowledge in Flash and Dreamweaver. 

Retail Buying Certificate
George Brown College

​2018-2019

In additional to acknowledge the clients and consumers needs. This 2 years course to enhance my acknowledge of the back-end of many brand. These courses help me understanding the product manager and product developer mindset and think in their 
perspectives as well as the client/consumer in my design process. 

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