PROJECTS
Project | 01
Alphabroder USA | Art Direction
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In this role, my primary responsibility is on-set art direction for both in-studio and on-location shoots. This encompasses developing creative concepts, collaborating with producers to cast models and scout locations, and working with stylists and other teams to design sets & propping, and ensure everything that align with the creative concepts and client's branding standards.
Project | 02
CBK Home Accent | Sales Catalogues
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In this project, my primary responsibilities included art-directing the photoshoot on set to ensure
that the lifestyle images aligned with the creative concepts and aesthetic standards. This encompassed developing creative concepts, designing sets, and collaborating closely with prop stylists and photographers. Additionally, I oversaw the page layout and design of the project until the final deliverable.
Project | 03
The Brick | Art Direction, Magazine & Social
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As both the art director and creative designer for this campaign, I collaborate with various departments and professionals to ensure that the set designs and concepts for each room are not only aesthetically pleasing but also in line with current trends throughout. This involves providing art direction on-set for photography and gif, with the resulting content being utilized in the client's quarterly magazines, social media platforms, websites, and other promotional materials. Additionally, I am responsible for designing their magazine. However, the client will handle the design
of their webpages and social media posts.
Project | 04
Egg Farmer of Canada | Brochure
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In my role as the creative designer for this project,
I revamped the marketing brochure to showcase
the benefits of including eggs in your daily diet. I collaborated closely with the copywriter to select benefits and features, crafting the design layout
from concept to execution while adhering to brand guidelines, and selecting appropriate images from
the client's library. I also managed the production
of a French version of the project.
Project | 05
Egg Farmer of Canada | Social Posts
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The aim of these social media posts is to raise awareness about the advantages of incorporating eggs into daily diets. As the art director for this project, I provided artistic leadership throughout its entirety, guiding every aspect from conception to completion. This encompassed storyboarding and offering production artistic direction for both illustrators and animations.
Project | 06
Style 101 Accessories | Sales Catalogues
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As the art director of this project , I work in
co-ordination with the stylist, as well as authorize all creative aspects of the photo-shoot including: models choices; outfits choices; hair and makeup ; model's
gestures ; and facial expressions . Moreover, I am responsible for designs, layouts and compositions of the pages to ensure the overall aesthetics and creative strategy is achieved throughout.
Project | 07
Ganz Showroom | Promotional Announcement
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As the designer of this marketing materials. I first met with the corresponding internal-teams to acknowledge the purposes and needs of this marketing pieces. Next I gathers all appropriate materials from other teams (ex. copy-writers) and create few final designs that can meet everyone needs. Lastly, working together with The Director of Creative, we decide the best one to present.
Project | 08
Ryerson School of Fashion Annual Event| Event Marketing Materials
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As the Head of the Design and Branding of this event. I art direct and oversee a small team of designers in the entire process of this project: from brainstorming; to designing; to presenting; and producing. This also include working with outsource the printer to ensure all printing materials are in good shapes. Moreover, I work in-coordination
with event planner, I developed the branding guidelines and ensure they are met in all elements of the event.