Project | 01
CBK Home Accent | Sales Catalogues
My main roles in this project was to art-direct and
oversee both the creative and aesthetic aspects. This includes created, monitor, and execute all aspect of photoshoots (including: settings, props, compositions of merchandise, colour scheme, overall-mood and lighting) and page layout. I work
in collaboration with the stylists, photographers
and printers to achieve the best results.
Project | 02
Style 101 Accessories | Sales Catalogues
As the art director of this project , I work in
co-ordination with the stylist, as well as authorize all creative aspects of the photo-shoot including: models choices; outfits choices; hair and makeup ; model's
gestures ; and facial expressions . Moreover, I am responsible for designs, layouts and compositions of the pages to ensure the overall aesthetics and creative strategy is achieved throughout.
Project | 03
Ganz Showroom | Promotional Announcement
As the designer of this marketing materials. I first met with the corresponding internal-teams to acknowledge the purposes and needs of this marketing pieces. Next I gathers all appropriate materials from other teams (ex. copy-writers) and create few final designs that can meet everyone needs. Lastly, working together with The Director of Creative, we decide the best one to present.
Project | 04
Ryerson School of Fashion Annual Event| Event Marketing Materials
As the Head of the Design and Branding of this event. I direct and inspire a small team of designers in the entire process of this project: from brainstorming; to designing; to presenting; and producing. This also include working with outsource the printer to ensure all printing materials are in good shapes. Moreover, I work in-coordination
with event planner, I developed the branding guidelines and ensure they are met in all elements of the event.